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"THE ENERGY KIT"
CLIENT
ADIDAS & TFC
TYPE OF CLIENT
SPORTS BRAND
CATEGORY
CREATIVE DIRECTION, VIDEO DIRECTING & PRODUCING
BRIEF
TFC & Adidas wanted to launch their Energy Kit Jersey in the most authentic way possible and connect it to the Caribbean community in Toronto. There was only one agency to call... Fresh Juice!!
WHAT WE DID
We handled all aspects of creative direction, production, venue scouting and acquisition, model recruitment, shooting and directing as well as licensing the musical score.
RESULT
This ended up being the number 1 selling TFC kit in history and the campaign won the Clio Award for best sports merch campaign.
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