FRESH JUICE TAKES HOME THE CLIO GOLD AWARD FOR ADIDAS COMMERCIAL
- FRESH JUICE
- Feb 29, 2024
- 1 min read
Updated: Aug 8, 2024
Creative Direction & Production by Fresh Juice
ABOUT THE CLIO AWARDS
Founded in 1959 to honour excellence in advertising, the Clio Awards today celebrates bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas, and fosters meaningful connections within the creative community.
Annually, The Clio Awards brings together leading creative talent for an exclusive and collaborative judging experience to select the entries that will win the coveted Grand, Gold, Silver, and Bronze Clio statues.
ABOUT THE ENTRY
This 2023 Clio Sports Gold winning entry titled 'The Energy Kit' was entered for Maple Leaf Sports & Entertainment - Toronto Football Club by MLSE, Toronto, client of Fresh Juice. Fresh Juice creative directed and produced the video commercial and photo shoot, securing some of the top Toronto characters in culture to be captured at a party they produced at the legendary Calypso Hut venue, giving the campaign the authentic touch it needed to reach the audiences Adidas and the TFC were targeting.
